Sportradar Ignores Sports Hiatus; Continues To Put Out Sports Content

  • Even with all major sports on hiatus, Sportradar is still adding different sports content.
  • Revenue from virtual sports betting has gone up 300% when compared to 2019.

ST. GALLEN, Switzerland — As all major sports are continuing their hiatus, Sportradar has surprisingly been pumping out more and more sports content to its customers. They have also been adding newer content to their site as well.

Sportradar

The past month has been a rough one for the sports world including that for online sportsbooks. But, Sportradar has figured out a way to continue being on top of their game.

They have recently released figures that are showing an 11% growth over last year despite the absence of sports. Their live odds coverage is up 30% and their live data is up 20% all in comparison to last year.

They have also added new content to their site including simulated reality, virtual sports, Innovative live sports tournaments, electronic leagues and numbers betting. These include bets from virtual games in the English Premier Leagues to betting on FIFA 20 and NBA 2K. These bets have increased as much as 300% in their total virtual gaming revenue.

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“Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering. We’re pleased to have been able to utilize our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage,” said Carsten Koerl, Sportradar’s Chief Executive Officer.

In addition, Sportradar has partnerships with leagues and federations across the world, which has helped them bring in more content as well. These sports include both regular tennis betting, which is being played in home courts, as well as table tennis that is being players inside the players' homes as well.