- 888 Holdings Plc and Authentic Brands Group (ABG) have partnered together for a 20-year online gambling joint venture.
- This partnership will see Sports Illustrated launch its own sportsbook.
- The sportsbook will launch in Colorado as its first market.
DENVER – Colorado sports betting fans have a new way to play as Sports Illustrated (SI) will be launching its all-new sportsbook in the Centennial State.
SI’s parent company Authentic Brands Group (ABG) has partnered with 888 Holdings Plc (888) for a 20-year online gambling joint venture.
Through this deal, SI is able to officially launch the SI Sportsbook in regulated states, starting with the Colorado sports betting market. This is a major move in the sports betting world.
SI Joins Sports Betting
SI Sportsbook is here!
The world of sports gambling is about to get much more exciting, especially for the readers of Sports Illustrated.
Get ready for a world-class sports betting experience as we partner with @888sportusa 💵 https://t.co/JOK0Y41Otv
— Sports Illustrated (@SInow) June 24, 2021
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SI is one of the biggest sports media brands out there and the name recognition alone is sure to attract a lot of sports betting fans in Colorado.
This name recognition is one of the main reasons 888 partnered with ABG, believing that the SI sportsbook will see immediate success.
“We are delighted to announce this strategic partnership, enabling us to accelerate our investment into the U.S., which represents one of the most exciting long-term growth opportunities for our company. Sports Illustrated is an iconic sports media brand, with high awareness and consumer loyalty,” said Itai Pazner, CEO of 888. “This agreement provides us access to millions of engaged sports fans across the U.S., giving us a high-volume and cost-effective customer acquisition channel, and great content to engage sports fans. We are excited about the potential to deliver our cutting-edge, proprietary sportsbook platform into the market, providing Sports Illustrated fans with a first-class betting and gaming experience.”
Colorado is a thriving sports betting market, making it the perfect place to launch the SI Sportsbook. The new operation will surely be embraced by local betting fans.
888’s impact as a global leader in online betting will also aid the SI Sportsbook in becoming successful. The sportsbook will have the ability to launch in the 16 jurisdictions and three states that 888 has licenses in, and will have best-in-class technology running the action book.
“We are thrilled to announce that Sports Illustrated is entering the online sports betting and iGaming space. Sports wagering represents a large and high-growth market, allowing us to diversify the brand’s revenue streams and engage directly with our sports consumers, broadening the reach of the brand,” Jamie Salter, Founder, Chairman, and CEO of ABG. “888 is one of the leaders in online betting and gaming globally and has outstanding technology, products and marketing capabilities, and we are excited to partner with them to offer an innovative product experience for sports fans.”
The sportsbook is live right now in Colorado so local betting fans do not have to wait to get in on the action. This is a major move for SI to become a USA online sportsbook. SI joins brands like FOX and Barstool Sports to make the leap into sports betting.
After graduating from Florida State University with a degree in creative writing, Giovanni spent his professional career writing short stories for online journals. Now at USAOnlineSportsbooks, you can find him keeping fans up to date on their favorite teams best betting odds. Giovanni still tries to incorporate his passion for storytelling through the perspective of sports betting.
