- Carnival Cruise Line will be adding sportsbooks to their cruise ships in partnership with BetMGM.
- Included in the deal are Holland America Line and Princess Cruises.
- The sportsbook will be available in physical and mobile options.
MIAMI – Carnival Cruise Line will be adding sports betting options on more than 50 of their ships.
The sportsbooks, in partnership with BetMGM, will be accessible via geofenced apps available on board, and in a physical location on the ships.
The deal includes the Carnival brand as well as its subsidiary/affiliated brands, Princess Cruises and Holland America Line.
BetMGM: Expanding Footprint
“We’ve found an ideal partner in Carnival Corporation and look forward to providing our sports betting and iGaming products to its millions of passengers,” BetMGM CEO Adam Greenblatt said in a statement. “This is another great opportunity for us to further expand BetMGM’s footprint.”
BetMGM’s statement also contained language touting their GameSense program, which they licensed from the British Columbia Lottery Corporation.
GameSense will be integrated into the mobile app available on cruise ships, and seeks to educate gamers about responsible gaming, as well as provide tools for gaming responsibly.
Carnival: Increased Engagement On-Board
Carnival’s SVP of Global Casino Operations Marty Goldman, said the following in a statement:
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“We’re very proud to be able to deliver the excitement and engagement of sports betting and iGaming to our guests through our partnership with BetMGM. Our two leading global hospitality organizations will provide a wide array of immersive digital content as a complement to our exceptional shipboard casinos.”
Notably, Princess Cruises already operated an online sportsbook, Ocean Sportsbook, which was developed by Miomni Gaming.
This deal could portend future sports betting operations on cruise ships, as international waters make it simple to offer on-ship wagering.
Mobile casinos have been available on Carnival Cruise Line since 2015.
At the time, Paul Jarvis, Carnival’s VP of Global Casino Operations, stated that: “The platform allows us to serve up a much broader variety of game types than we are able to offer in the physical casino, and to provide this service for extended operating hours, including times when the physical casino may be closed.”
Now, Carnival is partnered with one of the biggest names in the casino industry, and is able to offer sports betting as well.
Maxwell joined the USAOnlineSportsbooks team in 2019. He focuses on creating sports betting content that informs and educates. He focuses on the NBA, the NFL, College Football and Basketball, and whatever else comes across his desk.
